Variable Data
How does it work?
Simply put, we are able to take you beyond "Dear [name goes here]" custom printing into a completely new level of customization.
- 100% individual offers based on your data.
- Different images, text, call to action on each piece of mail.
- No-compromise quality.
What about costs?
The ROI of this kind of mailing can be many times higher than normal direct mail. Anticipating customers' needs and delivering relevant offers has been proven beyond a shadow of a doubt to outperform every other form of marketing and advertising. If you need an example, just look at the amazing financial success of Google, which has based their entire multi-billion dollar business on this fact!
- Increased offer response rates more than offsets cost.
- Anticipate customer needs and deliver relevant offers.
- Reduced waste through data
- Shorter runs without the "short run" penalty
- We let you focus on designing the offers that work best
What if we don't have customer data?
Customization can be done starting from a minimal amount of information. But we encourage you to begin gathering customer data as soon as possible as most businesses agree that their internal customer database is their single most valuable asset! With VDP, you're automatically using that asset to gain competitive advantage, smooth out seasonal sales curves and manage inventory issues.
At R2 Graphics, we have been helping with this for many years, and can bring that experience to bear on your campaigns using the latest technology.
We have no idea how to design custom offers!
Don't worry! We can help by showing you examples that will surprise you in their simplicity and effectiveness. The sophistication of your marketing can grow in small steps which is one of the benefits of VDP! Plus, we have an in-house design staff who can put the entire program together using experience from hundreds of other campaigns!
The economy is down right now is this a good time to send out offers?
History has proven that one of the best times to market is when your competition isn't! With the power of VDP, you can do eye-popping limited run offers to very specific potential customers.
But here's an even bigger reason: With VDP you can design offers for existing customers that anticipate what they may need and use their past buying history to reach them. With well-designed offers, such as referral bonuses or bring-a-buddy sales, you both boost loyalty and word of mouth even when the economy hiccups!
Call us at 1-860-430-1866 to go over your project.